UX Studio

The scope

In this research-only project we collaborated with HiveDesk during a 4 week period. Our aim was to discover the main challenges and motivations of the target audience so that aligned with business goals it could determine the direction and UX strategy of the product. 

The client

HiveDesk is a remote work management tool, mainly concentrated on making it easy for managers and employees to track the time, progress, productivity, and activity. HiveDesk has a webapp, and a desktop client.

UX audit

The goal of this project was to conduct research in order to get an overview of the state of the products, and getting to know more about customers and their needs. Our client wanted to get guidance on how to go on with the product - what to fix first, what to put the effort in, and how to place their product in this highly competitive industry.

What they needed was product strategy, and a roadmap based on customer needs and business risks and to know what target condition they want to reach.

UX researcher role

2 UX researchers were dedicated to performing a UX audit - to understand the 'as is' state of the product, and know more about user needs and problems.

Closing meeting, handover

We were in constant communication with Hivedesk during the project and at the closing meeting, we went back and reviewed everything from the kickoff through the competitor analysis together with the insights from the interviews. With the research findings the HiveDesk team was able to set up the path towards the first achievable goal.

Keystone - 7-months UX design and research project for a higher education platform.

The aim of the project was to:

- redesign the main pages of the website,

- improve search functionality,

- restructure the content to better fit user needs.

MagicBricks is the go-to platform to buy, sell and rent property in India.

We conducted user research for the site with the aim to: - To find the main pain points of the four different segments: buyers, tenants, owners, and agents. - Validate the need for the new services they planned and explore the different ways they could be offered.

Learn more about our UX research project in India

 here:

https://uxstudioteam.com/ux-blog/user-research-magicbricks/

VCC Live is a cloud based contact center provider, focused on multiple communication channels and solutions, with a wide feature portfolio and an extensive history. The company approached UX studio with 13-weeks long re-design project.

Team composition

One UX/UI designer and one UX researcher worked on this 2-phase project in
UX Studio, including constant collaboration with VCC Live.

Kick-off and Initial findings 🚀

This is where we get the chance to gather insights about the company, product, users and the market, and this is the first point where we can deeply discuss the
pain-points of the client. 

The kick-off meeting was held with key decision makers, and we implemented various workshop techniques, such as user personas, customer journey map, and speedboat. 

User personas 👥

During the kick-off meeting, we defined three main user personas, with different job titles.

Prototyping and testing challenges 🔬

The prototyping phase started with the wireframes, where we visualised and structured the detailed technical copy provided by VCC Live. This helpful to get to the final informational hierarchy. 

UI Design 🌈

After the prototype-phase, we started to work on the final user interface. We continuously tested and iterated in the UI-phase as well. 

VCC Live upgraded design is already live. You are welcome to check it here - https://vcc.live/