Best Social Media Marketing Software and Tools for 2025

We Zevo Health use Hootsuite. We all know it's not just about posting creative content to create a buzz; timing is also essential. Hootsuite allows users to save posts in a cloud server and schedule to post them as desired. This software tool also allows the company to measure its KPI, which is one of this tool's most essential functions. We need to know if our content translates into a sale and reaches our target audience. It also gives insight and suggestions that improve our content. It offers a 30-day trial for the company to explore and see if it works for them. As for functions, it can be not easy to manage many platforms simultaneously. Hootsuite made its interface simple but with many tools available. You can also pull content from Dropbox and Google drive to add to your posts. It is not laggy, and it updates in real-time.

We Reptile Maniac use Marketo Engage. A key component of marketing automation tools is the provision of analytics features to determine the success of an entire campaign across channels. These features measure the impact of campaigns on marketing team KPIs and campaign ROI and the impact of campaigns on the company’s revenue. It’s one of the most mature tools, with a full suite of features that help marketers manage email campaigns and provide excellent tools for sales teams. Marketo is great for companies that are going to make use of the tool’s many features that go beyond basic marketing automation.

My overall experience is so amazing with this tool. Since I use it I can manage all my social media works without any hassle. 5 stars!

We Microstartups.org use SE Ranking. The no.1 reason why we use it is that it's a few times cheaper than other SEO tools with similar packages. Pros are that the platform is extremely easy to navigate, we can spy on our competitors, and do great keyword and backlink analysis. Another important benefit is keyword rank tracking, which is fantastic for tracking our website's improvements. Lastly, their website audit feature is fantastic! It quickly shows us the technical SEO problems that we have. There are two cons. The keywords and backlinks database are smaller when compared to Ahrefs or Semrush. The second con is that you don't get as many filters when researching keywords - for instance, you can't sort keywords based on search intent (informational, transactional, navigational, etc.). But we didn't have any issues because of that. We use it two to three times a week, depending on how much content we should research and publish.

We WeLoans have been using Engage Bay since the company started, and it has helped us identify new opportunities, ensure customers are satisfied, and convert our webpage visitors, among other solutions. Engage Bay is the CRM software we use in our company once a week to track our marketing, support, and sales team. In addition, Engage Bay streamlines tracking customer details by allowing us to store unlimited contacts that help us build strong relationships with our clients.

We American Hat Makers use Sprout Social. Our top pick was Sprout Social due to its usability, publishing features, and analytics across all major social media platforms. We chose Sprout Social because of its various scheduling tools, analytics, mobile apps, and paid promotion tools.

We Agency Go use AgoraPulse. There are so many social media platforms out there that worked well for us, but AgoraPlus takes the win here. Not only does it help to manage our social media campaigns effectively, but it also gives us accurate insights based on our target audience. It helps to segment the audiences based on their interests and customize the content accordingly for better results. There are multiple features that make it an efficient tool, such as automated publishing, contact management, conversion tracking, analytics, and more. However, there aren't any options to edit your post, which may demand a need for another additional application or your marketing team. Overall, it is great for most mid-size companies.

We Pixelied use CoSchedule. With this software, you can manage all your social media accounts and make a marketing schedule simultaneously. You can organize all contents, social media posts, and emails and automatically find the best posting times with your social media schedule. Collaborating with the team will be easy if you use this software because it can easily connect you with others.

We Sumner & Co. uses Later - a social media scheduling platform to plan, upload and schedule posts for clients on multiple social media platforms. We rely heavily on this software. Our business has been using it daily for the past 3 months and hasn’t found another scheduling platform as good as Later. We will continue using this platform moving forward and highly recommend it. Budget-friendly, user-friendly, and lots of additional marketing features such as being able to preview scheduled posts visually on your Instagram account, in-depth analytics, and hashtag suggestion. Customization limitations include not being able to categorize note sections and add tags.

We Smart Scouter use SocialPilot. As a digital marketer, I have explored many social media marketing platforms in the past 20 years, and the one that works exceptionally well is SocialPilot. If you are a small team, SocialPilot is the best social media marketing software that you can find on the internet. It is cheap compared to other such software and provides far better advantages. With big amounts, you can get software that allows a single person to operate it, but SoicalPilot allows three people to operate it in a much lesser amount. You can also take advantage of the free 14-day trial and discounts that it offers.

We ThriveMyWay use Zoho Social. The most important expectation from any social media marketing tool is that it must save you time and energy so you can focus on the day-to-day running of your company. Zoho Social makes it easy to schedule your posts for times when your audience will be most active, and once you've created a publishing schedule, Zoho Social does the rest work for you. It's easy to use, has many integration options, and has terrific support. At the standard plan level, Zoho is a publishing and scheduling tool that is ideal for the social media manager with one brand to manage. The Professional Level Zoho becomes your all-in-one social media marketing platform, complete with Canva Integration, post insights, a URL shortener, and a monitoring dashboard. No matter what your social media needs, Zoho Social will meet them, up your social media game, and grow with your company as you continue to expand.

At 301 Madison Consulting, we use Content Studio. They offer everything you would need to manage social media campaigns. That includes finding content, scheduling, evergreen campaigns and a slick inbox view for responding to messages and replies. I have tried Sprout Social, Hoot Suite and others and Content Studio has been the best for our agency. The con would be that there is a learning curve, the software has a lot of features, so figuring out what tools inside the platform you want to use can get overwhelming. I would highly recommend Content Studio, it should be much more well known that it is.

Here at Straight Up Search, we use a piece of software called PromoRepublic to help with our social media posts. We use this software around once a week to schedule our posts and have been doing so for around a year. However, we also use it to keep track of our social media posts' responses. Overall, the tool is very easy to use and could help a lot of other businesses when scheduling social media posts on multiple platforms.

We Rockstar Marketing use Sendible. I actually used to use another platform until about 6 or 7 months ago, but there were issues with it, so I decided to switch over. I looked into various options and decided that Sendible was the best option overall. So far, it hasn't disappointed. We use it every day, and I love the fact that it's simple to use. The most basic plan is enough for us right now, and Sendible covers a wide range of social media platforms. You can repeat posts if you wish, and they often email you with new features, which is always great to see.

We Sealions use Social Champ. Social Champ is the best option for promoting your content if you are just starting out or running a business that uses automated technologies and wants an intuitive interface. Social Champ's helpful customer service is a significant selling point. Furthermore, you can recycle your posts across social media platforms. Spread your content across all your social media accounts with one push of a button using Social Champ, a social media scheduling & management tool that assists users and brands in enhancing audience reach by 75%, the tool proclaims. The social media features and integrations of this application are extensive.

We Try Runball use ContentCal. Social media marketing is one of our biggest revenue drivers, and ContentCal has been our leading contributor to this success for the past 5 years. This platform helps to organize our multiple social media accounts and track our progress well. This tool is great for teams as it boosts collaboration across multiple members. There are multiple features that have been really helpful in our journeys, such as customer targeting, keyword filtering, contact management, and more. The user interface is extremely simple and easy to follow, while the direct scheduling feature saves us time and effort in our content publishing strategy. However, the tired customer service model can be a little tricky for companies.

We The Stock Dork use Flock. Flock, for example, has amazing features like channels for different teams and one-on-one and group chats. It can find emails, attachments, and web URLs no matter who sent them or where they were sent from. It is possible to hold a video or audio conference, share your screen, and use organizational tools like polls, note exchanges, and recalls. The administration has the ability to assign responsibilities to individual members of the team. Notifications from third-party services like Twitter and Google Drive appear instantly in channels. The free version of Flock has some limitations in terms of search functionality, backup space, and system integration. These features are accessible with a paid subscription.

We Biking Know How have used Sprinklr. It is the best social media management tool. I have also used to automate my social media activities using Sprinklr. Therefore, I would like to share my insights on using Sprinklr for social media management. Firstly the tool has a 30-day free trial, and my company pays $599 per month to operate it. Being such a comprehensive platform, I love several things about Sprinklr; some benefits are being able to monitor multiple accounts and keywords, connecting with over 35 social networks, and bulk-schedule social media posts. The reporting feature of Sprinklr is slightly complicated and can be more intuitive.

We Twibi are using BuzzSumo. We are using this software for over 3 years. BuzzSumo is one of the most popular social media marketing software. This helps you to create similar content that is likely to be popular with your audience. You can also use BuzzSumo to find influencers in your industry and connect with them. This can help you to get your content in front of a larger audience.

We Replace Your Docs use Gain. Your social media content creation, client approval, and scheduling needs can be met in one location with GAIN. Workflows requiring multiple people to work together and be approved can be automated. GAIN will automatically handle the rest of the approval process. Companies can use GAIN to store and share content across several channels, including but not limited to social media (Facebook, Twitter, Instagram, & LinkedIn) and digital marketing materials (PDFs, Photoshop & Illustrator files, Word & PowerPoint files, videos, text, & photos). Any time a team member, client, or stakeholder on GAIN has new content to review, they will receive immediate notification. GAIN's services are available for just $20 per user every month.